“It is never too late to be what you might have been.”

~ George Eliot

Jenny M. Yoder

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Experience/Background
Jenny brings a wealth of life and work experience to each client coaching relationship. In addition to coaching, Jenny is an internal communications manager within a Fortune 500 organization. In this role, she consults with and coaches leaders and managers on communication strategies and conversations that encourage higher employee engagement.

Coaching clients benefit from Jenny’s broad experience in sales, marketing, services/product management, and operations within the high-tech industry. Jenny’s previous roles in various leadership capacities provide context and a reality-based foundation for her coaching relationships.

Growing up in a family of nine children on a dairy farm, and her experiences as a spouse and parent, bring an appreciation and understanding for interpersonal communication, teamwork, and life passages. Jenny brings energy to her coaching relationships that enables clients to integrate their personal life values and strengths with career and leadership development goals.

Coaching Approach
The coaching relationship is an individualized, integrated approach that OPENS new possibilities for the client to:

• Own your personal power
• Perform to your values and commitments
• Embrace your truths with courage and appreciation
• Nurture yourself and others
• Strengthen your interpersonal connections with conversations that matter

Direct and open conversations in a coaching relationship create space and fresh perspective for the client to clarify what they want to be different, examine what can get in the way, and enable increased competencies as a human being and leader.

Trained as both a professional and life coach, Jenny appreciates the mystery and possibilities of change and transformation. As a coach, she utilizes models and ideas that embrace multiple aspects of what it means to be human, and to enhance long-term excellent performance.

Jenny’s clients learn to align their choices to their values, and implement behavioral changes that enable greater competence and success as they define it. Each client learns how to become self-correcting and self-generating after the coaching relationship ends.

Education

• Associate Certified Coach (ACC) with the International Coach Federation (ICF).
• Certified Integral Coach from New Ventures West* in San Francisco, California; an International Coach Federation (ICF) professional coaching accredited program.
• North Star Life Coach*, trained by Dr. Martha Beck*, author of The Four-Day Win*, The Joy Diet*, Finding Your Own North Star*, and regular columnist in O, the Oprah Magazine*. Jenny also completed Part I training from the Enneagram Institute, a methodology designed for psychological and spiritual growth to enable personality transformation.
• Master of Arts in Organizational Management from the University of Phoenix*, Phoenix, Arizona; Bachelor of Arts in Psychology from Goshen College*, Goshen, Indiana.
  

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Victoria Crawford

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Victoria Crawford, LLC
Personal Leadership and Team Development

Victoria Crawford, founder of Way of Discovery/VCLLC, is dedicated to inspiring conscious leadership and enhancing performance for individuals, leaders and teams. Since beginning in 1998, her client list has included management teams of Fortune 500 companies, small business leadership teams and individuals that want to realize a vision, navigate transitions and be at their best.

Trained and experienced as an educator, coach and mediator, Victoria has helped leaders and teams achieve their objectives, implement accountability and develop personal leadership skills to support their success. She helps individuals increase self awareness, interdependence and collaboration for greater commitment and productivity.

As a personal leadership coach, Victoria helps clients discover and trust their own wisdom and achieve their desired results. Through self discovery, goal identification and accountability she helps them create, problem solve and produce at the highest levels. Success is measured by objectives achieved and the level of confidence and self sufficiency gained.

Victoria is a professional speaker and has recently completed her first book, Way of Discovery: Practicing the Art of Conscious Leadership©.

She is a certified yoga instructor and meditation teacher that has taught for 11 years. Victoria is an active volunteer and a member of Phoenix Chamber of Commerce, Arizona Facilitator Association and International Speakers Network.

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Lori Severson

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President, Consult Lori Inc.

Experience/Background
Lori has 20 years of experience developing people and organizations in Fortune 500 companies. Her experience spans high tech, manufacturing, call center, & academic environments playing management, consulting and operational roles. Lori has extensive experience training & developing teams, managers, leaders and individual contributors for Intel, General Electric, Honeywell, and McDonnell Douglas. Lori has developed and managed executive development offerings, including classroom training, action learning programs and executive coaching. She has coached internally at the mid and Sr. level, and managed executive coaching programs. Lori has also coached at the Sr. levels in the Non Profit sector. Lori has spoken regarding executive coaching at multiple Conference Board conferences targeting executives and professionals dedicated to leadership development in corporations. She also has been a repeat guest panelist on “inSight on coaching” for Voice America Business internet radio. Lori served as a faculty coach for the 2006/2007 Global Institute of Leadership Development, a week long intensive leadership institute.

Coaching Approach
Lori’s coaching guides leaders to discover their full potential by examining and articulating blind spots creating new openings for action & results. She designs custom coaching programs for each leader’s needs and priorities that will accelerate development and increase personal satisfaction. Lori brings a direct yet supportive style that will challenge and support a leader’s growth. In alignment with a leader’s development direction, Lori works to transform his or her ability to lead and succeed.

Education
Lori holds a Masters degree in Organizational Communication and a Bachelor of Science in Interpersonal/Intercultural communication both from Arizona State University.

• Lori is a certified coach with the Newfield Network School of Ontological Coaching, an International Coach Federation (ICF) accredited coaching program.
• Lori is a member of the International Coach Federation (ICF) and served on the board of the Phoenix ICF chapter in 2007.

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Rick Wright

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Experience/Background
Rick Wright MSW is an executive coach and management consultant. He has enjoyed trusted advisor status with high performance individuals, teams, organizations and leaders for over 15 years. He has coached CEO’s and senior executives in manufacturing, high tech, entertainment, marketing, banking, and luxury design. Rick’s executive coaching focus is devoted to executive/organizational leadership and change management while increasing insight, effectiveness, and growth velocity. He has a special interest in helping his clients to solve tough problems with innovative and actionable solutions.

He is well known for his ability to teach leaders brilliant decision making techniques and increasing their organizational insight. Rick develops and leads customized executive programs in leadership, communication, and management. His programs are highly focused to include the client’s culture, diversity, passion, profitability and business structure. He enjoys success in bringing large-scale business practices into the luxury market. He has been portrayed in the media as one of America’s best coaches.

Previous to Wright Consultancy, Mr. Wright was a founding partner of Boca Counseling Center, Boca Raton, Florida. A full service private practice-counseling firm. Mr. Wright is a former board member of The International Coach Federation (ICF) – Los Angeles Chapter, is a current board member of Professional Coaches and Mentors Association (PCMA)-Los Angeles

He has coached executives from:
Disney, Sony Music, Wells Fargo Bank, Inc. Magazine, Cisco Systems, Sony Entertainment, Johnson & Johnson, Direct TV, Alana Leigh Atelier, Phyllis Morris, Thomas Lavin, Minotti LA, Philip Nimmo & Co., Fuse Lighting

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